• Launched the Himalayan 750, bringing back adventure as it was always meant to be: uncomplicated, uncompromised, unfiltered

• Unveiled the Continental GT 750, a sportier expression of its popular café racer

• Showcased Flying Flea S6 electric motorcycle, taking the City+ vision beyond tarmac

• Unveiled the Limited Edition Shotgun 650 ‘Son of a Gun’ and the 1901 apparel collection featuring a refreshed brand identity

Milan, November 3, 2026 – Marking the culmination of its landmark 125th anniversary year, Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), returned to EICMA 2026 to reveal the next chapter of its journey. Bridging a century of heritage with a bold vision for the future, the showcase was anchored in a new product direction that set the stage for what comes next.

Moving beyond its milestone year, Royal Enfield presented a formidable new motorcycle portfolio, dynamic expressions of moto-culture through its Custom World collaboration and lifestyle apparel, and the future roadmap for Flying Flea, its City+ electric mobility brand.

Leading the showcase was the highly anticipated Himalayan 750, Royal Enfield’s first motorcycle powered by an all-new 743cc twin engine. As a powerful new expression of the original Himalayan spirit, the machine builds on a decade-long legacy of making the mountains accessible to all. Engineered for a deeply visceral riding experience, it carries the ruggedness and spartan simplicity of its predecessors into an entirely new realm of global adventure.

Joining it on stage was the Continental GT 750, a sharper, sportier evolution of Royal Enfield’s pure café racer lineage. Blending its distinctive retro styling with an aggressive contemporary edge, it carries the iconic GT legacy into a new era. Powered by an uprated version of the new 743cc twin engine, it proudly takes the mantle as Royal Enfield’s highest-performance production motorcycle to date.

In the electric vehicle segment, Royal Enfield showcased the Flying Flea S6, a scrambler in Dart Yellow and Lightning Grey that takes the brand’s City+ vision beyond tarmac, with a high-torque motor and lightweight build that are just as fun through traffic as they are capable on a trail.

Commenting on the EICMA showcase, B. Govindarajan, Managing Director – Eicher Motors Ltd., and Chief Executive Officer, Royal Enfield, said,

For 125 years, Royal Enfield has evolved while staying fiercely true to its philosophy of Pure Motorcycling. At EICMA this year, we are unveiling a future-focused vision that brings our design heritage and rider-inspired engineering together. The showcases reflect how we are expanding our portfolio, evolving technologies, and offering a more engaging cultural ecosystem for our community.”

“Leading our next chapter is the Himalayan 750, a motorcycle that builds on a decade of the Himalayan’s legacy. It brings greater capability, performance, and the perfect balance of technology, all while retaining the untamed spirit of exploration. The Continental GT 750 takes our iconic café racer lineage forward with a sharper, more contemporary expression. On the electric vehicle front, the scrambler-styled Flying Flea S6 pushes the boundaries of urban exploration through extreme lightness, agility, and a distinctive design. Alongside our motorcycles, the Shotgun 650 ‘Son of a Gun’ collaboration with Deus Ex Machina celebrates the creative possibilities of custom motorcycling, while the 1901 Apparel Collection reimagines our heritage for a new generation.

MOTORCYCLES

HIMALAYAN 750 – BUILT FOR NEW FRONTIERS

A decade after the Himalayan 411 made adventure motorcycling accessible to all, Royal Enfield has launched the Himalayan 750, its first 750cc motorcycle. Carrying forward the tradition of being built by riders, for riders, the motorcycle is designed to seek new horizons and new adventures, and to roam far from home. It is equipped with the right balance of technology to support the rider, ensuring it never overshadows the raw, untamed spirit of the journey.

At its core sits a characterful 743cc air/oil-cooled parallel-twin that serves up 63 Nm of torque at 5,000 RPM, with 90% of it available from as low as 3,500 RPM, for unrelenting muscle on any terrain. Engineered for all riding styles, it comes with five curated ride modes, a six-axis Inertial Measurement Unit (IMU), cornering ABS, lean-sensitive traction control, cruise control and a 19″/17″ tubeless setup with cast or spoked wheels, among other features, to keep the rider firmly in control. Touring features such as an adjustable windscreen, independent rider and pillion seats and a 195kg payload capacity make it a machine for days or weeks in the saddle.

The Himalayan 750 will be available at an introductory price of:

• Cast wheel option in Aztec Green at £6999 (UK) and €7390 (Italy)

• Spoked wheel option in Viking Bronze and Siberia White at £7299 (UK) and €7790 (Italy)

• The Flagship variant in Antarctic Silver fully loaded with bespoke luggage created in collaboration with GIVI at £8699 (UK) and €9290 (Italy)

Media Site: Himalayan 750

CONTINENTAL GT 750 – ICONIC CAFÉ RACER LINEAGE

Royal Enfield showcased the Continental GT 750, bringing a new expression to its iconic café racer lineage. The motorcycle brings together distinctive styling and a sporty character, carrying forward the GT’s legacy with a contemporary edge. Powered by an uprated version of Royal Enfield’s new 743cc twin engine, the Continental GT 750 will be the brand’s highest-performance production motorcycle to date.

A significant step forward in performance, material quality and component specification, it retains an intentionally analogue character, with minimal, thoughtfully integrated technology in the form of a unique hybrid twin-pod TFT display. The Continental GT 750 will be available in unfaired and faired variants. While the unfaired version stays true to the GT’s distinctive silhouette, the faired variant features a lower handlebar position for a more focused riding posture. At EICMA, the motorcycle was showcased in three colourways – Red Line, TT Blue and Master Clean – across the two variants.

Media Site: Continental GT 750

FLYING FLEA S6 – THE CITY+ SCRAMBLER

The Flying Flea S6 (FF S6) scrambler takes the brand’s City+ vision beyond tarmac. Built on the FF C6’s lightweight construction and agile chassis, it brings sharp, punchy performance that doesn’t flinch when the city gets rough, from cobblestones and tram tracks to half-finished roads and dirt. Approachable for new riders, yet with plenty in reserve for seasoned riders who want to dart into gaps and take the more adventurous way across town.

Purposefully engineered and happy to turn heads, it’s as much at home on the high street as it is covered in mud. The FF S6 pairs a high-torque motor with an enduro seat, a combination that makes it just as fun through traffic as it is capable on a trail. The round touchscreen display runs Fleaware.OS, keeping rider and motorcycle connected on every ride. The FF S6 comes with a host of rider aids and riding modes built for City+ riding, and debuts an exclusive off-road mode that lets the rider zone into the ride when the road ends. Available in two colours, Dart Yellow and Lightning Grey, the FF S6 will be launched in summer 2027.

Media Site: Flying Flea S6

MOTORCYCLING CULTURE

‘SON OF A GUN’ – SHOTGUN 650 X DEUS EX MACHINA LIMITED-EDITION DROP

In an exclusive collaboration with Deus Ex Machina, Royal Enfield unveils ‘Son of a Gun’, a bold one-off custom creation built on the Shotgun 650. Inspired by this build, Royal Enfield will be producing a limited run of just 100 motorcycles available globally, next year. The motorcycle features a striking deep red, cream, and gold color scheme with flowing collaboration tank scripts and detailed panel graphics.

Driven by Royal Enfield’s proven 650 Twin engine finished with piano black covers, it is styled with contrast-cut alloy wheels, an elegant brown leather seat with subtle embroidered Deus branding, and matching brown grips. Completing the drop, each of the 100 motorcycles comes paired with a limited-edition Royal Enfield x Deus stone-washed sateen souvenir jacket featuring heritage typography and a custom lining that mirrors the motorcycle’s paintwork.

Media Site: Shotgun 650 x Deus Ex Machina Limited Edition

1901 APPAREL COLLECTION

The 1901 Apparel Collection marks the debut of Royal Enfield’s refreshed brand identity, which will soon roll out globally across all touchpoints, including products, showrooms, and dealerships. Anchored by the newly redesigned Cannon motif, the collection blends premium, structured cuts with exclusive limited-edition pieces, all grounded in a foundational, heritage-true colour palette.

Media Site: 1901 Apparel Collection

COMMUNITY

Celebrating the spirit of Pure Motorcycling, September 2026 saw the inaugural Himalayan Base Camp, bringing alive the spirit of adventure with the launch of the Himalayan 440. Thousands of participants came together for a celebration that went beyond motorcycling, welcoming everyone with a passion for the outdoors. Himalayan Base Camp will return to Ladakh from September 3–5, 2027. The celebration of motorcycling and its culture will continue at Motoverse, Royal Enfield’s biggest celebration of moto-culture, returning to Goa from November 27–29, 2026.

Note to Editors

High quality images available on the Royal Enfield UK Media site.

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.

Royal Enfield announces renewed deals from October through to December 2026, closing out 2026 and helping riders make the most of the autumn and winter months.

Refreshed deals include the continuation of the popular Advance Payment Plan (APP) promotion at 0% APR representative on select 450cc and 650cc models, Personal Contract Purchase (PCP) and Hire Purchase (HP) offers at 5.9% APR representative on select models in the 450cc and 650cc range, and 0% APR for PCP and HP deals on the Super Meteor and Shotgun 650.

New offers include the Classic 650 now available on the 50/50 APP, and the Guerrilla 450 Apex now available on the 5.9% PCP and HP plans.

Headline Finance Offers Available:

0% APR Representative (PCP & Zero Deposit)

• Shotgun 650 (all variants)

• Super Meteor 650 (all variants)

0% APR Representative 50/50 Advance Payment Plan (APP)

• Bear 650 (all variants)

• Classic 650 (all variants)

• Himalayan 450 & Mana Black 450 (all variants)

• Shotgun 650 (all variants)

• Super Meteor 650 (all variants)

Low Rate 5.9% APR Representative (PCP 48 months / HP 60 months)

• Classic 650

• Bear 650

• Himalayan 450

• Guerrilla 450

All new models purchased include added benefits, including a 3-Year Borderless Warranty, 3-Year Roadside Assistance (UK & Europe), and a free introductory Royal Enfield Riders Club membership.

Riders are encouraged to speak to their local Royal Enfield dealership to discuss the best finance solution or visit the Royal Enfield website to view the latest Finance Flipbook.

Representative Examples and T&Cs

1 Shotgun 650 Premium (includes Handguards Genuine Accessory) PCP 0% APR Representative [1]

On the road price (including accessories**) £7,148. £0 customer deposit required, Monthly Payment £84.00, 48 month term. £3,200 optional final payment.

Finance Flipbook: Shotgun 650

[1] Offer available on Royal Enfield Shotgun 650 Premium with Handguards ordered by 31/12/26. 48 month term. Minimum £0.00 customer deposit required. The model variant shown is for illustrative purposes only. **Accessories may also be featured that are not standard fit. £3200.00 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

2 Guerrilla 450 Apex PCP Offer 5.9% APR Representative (48 MONTHS) [2]

On the Road Price £5,049.00. Minimum £1,038.02 customer deposit required, Monthly Payment £59.99, 48 month term. £1,876 optional final payment (includes £10 OTP).

Finance Flipbook: Guerrilla 450 Apex

[2] Offer available on Royal Enfield Guerrilla 450 Apex ordered by 31/12/26. 48 month term. Minimum £1038.02 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £1876.00 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 5,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

3 Super Meteor 650 Base Advance Payment Plan (APP) 0% APR Representative [3]

On the Road Price £6,949.00. Minimum £3,474.50 customer deposit required, 24 month term with monthly payments of £0. £3,474.50 optional final payment.

Finance Flipbook: Super Meteor 650

[3] Offer available on Royal Enfield Super Meteor 650 Base ordered by 31/12/26. 24 month term. Minimum £3474.50 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £3474.50 optional final payment. With Royal Enfield Finance Advance Payment Plan, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

Upcoming Events

Rounding up Royal Enfield’s 125th year in 2026, Royal Enfield will be in attendance at MCL26 (21st – 29th November) for the biggest annual UK motorcycle show, with new models on display in addition to the current line-up, plus displays from the Custom World team and our Ride Partners.

Royal Enfield will also be at EICMA 2026, held at Fiera Milano Rho, Milan over the 3rd to 8th November 2026.

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), is adding another stylish tribute to its commemorative celebrations with the 125th Anniversary Edition Hypershift Classic 650.

Limited to just 125 motorcycles per key region globally, the anniversary edition has been created by a stunning, shade-shifting alchemy of heritage and modernity that blends 125 years of Pure Motorcycling into one singular machine.

Registrations will open on October 16, 2026 until October 29, 2026. Deliveries will commence from November, 2026 onwards.

Retaining the Classic’s signature teardrop fuel tank and nacelle headlamp, the limited edition draws inspiration from Royal Enfield’s rich and storied colour palette across the decades. A brass base pays homage to the earliest Royal Enfield motorcycles of 1901, while deep tones and gleaming golds come together in a bespoke Hypershift finish that transforms between shades of red, green and gold as light moves across the motorcycle. A gilded 125-year crest, special side-panel badging and hand-painted pinstripes complete the tribute, reflecting the craftsmanship and attention to detail that have defined Royal Enfield across generations.

At the heart of this exclusive motorcycle is the proven 650 Twin platform, bringing together timeless design, mechanical simplicity and effortless twin-cylinder performance.

In the UK, 25 units of the 125th Anniversary Edition Hypershift Classic 650 will be available, priced at £8,100 MSRP.

Customers can register their interest via the website:

Note: Prices and timing for specific countries may vary. Please visit the above link for more information

Note to Editors

Further assets available here: https://royalenfieldmedia.co.uk/folders/183

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging,uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Himalayan 440, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company has recently unveiled its dedicated electric mobility brand – the Flying Flea – a fresh take on electric two-wheelers, blending authentic design with advanced technology. The Flying Flea C6, its first product, has been launched in India, Europe and the UK.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), the greatest celebration of motorcycling culture attended each year by thousands of riders from across the globe in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s state-of-the-art production facilities are located at Tiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), has collaborated with premium British helmet maker Hedon to create an exclusive collection of handcrafted helmets, bringing together timeless motorcycle culture, contemporary design and uncompromising craftsmanship.

Known for its distinctive design language, Hedon strikes a unique balance between classic aesthetics and modern sensibilities. The collaboration with Royal Enfield celebrates this shared appreciation for considered design, quality craftsmanship and authentic motorcycling, creating helmets that complement the timeless character of Royal Enfield motorcycles.

Available globally, the limited-edition collection comprises just 16 helmets – eight half-face helmets and eight full-face helmets – across the Hedonist and Heroine Racer styles. Staying true to Hedon’s bespoke philosophy, each helmet will be handcrafted to order, making the collection a statement of individuality, craftsmanship and style.

Beyond aesthetics, the helmets reflect Hedon’s unwavering focus on quality and safety, combining meticulous craftsmanship with contemporary protective standards.

The collaboration is a coming together of classic motorcycles, sartorial style and a shared passion for the culture of motorcycling. The resulting collection is designed for discerning riders and collectors who appreciate the finer details – from core motorcycle enthusiasts to fashion-forward riders.

This collaboration is a celebration of the idea that great motorcycling is not just about the machine, but also about the culture, craftsmanship and personal expression that surround it.

Find out more: https://hedon.com/collections/hedon-x-royal-enfield

Notes for Editors

Images available here: https://royalenfieldmedia.co.uk/folders/278

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging,uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Himalayan 440, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company has recently unveiled its dedicated electric mobility brand – the Flying Flea – a fresh take on electric two-wheelers, blending authentic design with advanced technology. The Flying Flea C6, its first product, has been launched in India, Europe and the UK.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), the greatest celebration of motorcycling culture attended each year by thousands of riders from across the globe in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s state-of-the-art production facilities are located at Tiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

• Flying Flea C6 launches in five cities in Europe and the UK: Paris, Barcelona, Rome, Berlin and London

• Available in three distinct colourways, bookings for the FF.C6 open at £5,300 in the UK, and €5,990 across Europe.

Paris, September 16, 2026: Flying Flea, the urban electric mobility brand from Royal Enfield, enters Europe and the UK, with the launch of its first electric motorcycle, the Flying Flea C6. Hardcoded to be agile, visceral and resilient, the FF.C6 will be available at the Flying Flea stores in Paris, Barcelona, Rome, Berlin and London with deliveries set to begin by October 2026.

Speaking on the Flying Flea’s entry into Europe & the UK, B. Govindarajan, Managing Director – Eicher Motors Ltd. and Chief Executive Officer – Royal Enfield, said

“Our foray into electric mobility through the differentiated Flying Flea brand reflects our long-term intent to build a new category of electric mobility. The response to the Flying Flea C6, our first electric motorcycle, since its launch in Bengaluru, India has been outstanding with early riders logging over 100,000 customer-ridden kilometres in just three months. This response, backed by significant R&D investment, years of rigorous testing, and in-house innovation, gives us the confidence to expand Flying Flea’s presence further. The FF.C6 purposefully brings together our design language from the past with advanced battery and connected vehicle technology, delivering a category-creating, authentic, agile, and premium ride experience. Our rollout in Europe and the UK will be phased, prioritising a robust sales and service network and infrastructure so we can ensure a superior ownership experience from day one. We are building this electric future with commitment, and with an exciting product pipeline ahead, Flying Flea is all set to take Royal Enfield’s legacy into a new era.”

Flying Flea is an embodiment of masterful metallurgy, ingenious chemistry and rider-first wizardry where hardware and software work as one seamless organism. It effortlessly blends agility with advanced connected technology, delivering a deeply intuitive riding experience. Crafted as an alternative to conventional e-bikes, the FF.C6 introduces a fresh dimension to urban transportation through notable performance, strong capability, and an emotive, unmistakable design.

Every element of the FF.C6 is crafted not just to look distinctive, but to enhance how the motorcycle feels and functions, to provide a truly exhilarating ride experience. Engineered to connect, adapt and evolve with its rider, Flying Flea transforms technology into a meaningful, everyday advantage.

ARTISTRY (DESIGN)

Inspired by the original Flying Flea of the 1940’s – the modern FF.C6 is thoughtfully reinterpreted for today’s rider. The FF.C6 fuses World War II heritage with lightweight forged-aluminum architecture and “modern EV craft.” Featuring an exoskeleton frame and a contemporary interpretation of the original Flying Flea’s front suspension, it incorporates a precision-engineered forged aluminium Girder fork. The FF.C6 is the only motorcycle on the market today to feature this advanced Girder fork, setting it apart with its mechanical elegance.

A defining expression of the Flying Flea ethos lies in the design of the battery fins, where tradition and innovation merge seamlessly. The dynamic front fins, arranged in alternate sequence, symbolises innovation and modern technology, while the subtle rear fins, embodies tradition and legacy. Both fins twist and turn eventually merging seamlessly into a wing-shaped scoop at the center. This harmonious fusion of tradition and technology reflects the unique identity of Royal Enfield- a brand that remains timelessly relevant to customers, whether in the past, present, or future.

Created for today’s world in an entirely new avatar, the FF.C6 is offered in three distinct colourways – Flea Green, a timeless choice for those who value understated elegance, and Storm Black- a striking interplay of gloss and matte black with a bold pop of the brand’s signature colour, and Parachute White, a sophisticated combination of warm white, black detailing and distinctive blue accents, creating a clean and contemporary aesthetic.

Balancing form with function are the meticulously crafted, true-round display TFT screens and case lending the FF.C6 has a uniquely premium presence that sets it apart. The touchscreen instrument cluster blends classic aesthetics with modern practicality, offering riders seamless access to features without distraction. Thoughtful customisation is integral to the design with a removable pillion setup and adjustable footpeg positions that ensure a comfortable riding posture.

WIZARDRY (TECHNOLOGY)

Royal Enfield introduces a next-generation rider experience through Fleaware OS – its proprietary adaptation of Android Automotive OS – working in tandem with the Flying Flea Mobile App.

The system continuously learns from rider behaviour, enabling a more intuitive and personalised experience over time, while over-the-air updates ensure the motorcycle keeps improving. This creates a platform that remains relevant, responsive and in step with the rider’s growing confidence and needs.

Control and interaction are designed to be seamless and instinctive. The industry-first rotary mode switch allows riders to transition effortlessly between ride modes, adapting to changing traffic and road conditions without breaking focus. Ergonomics are meticulously considered, with every control – from the joystick-controlled TFT interface to the home and back buttons – placed for quick access. Features such as cruise control, voice assist and a programmable button reduce rider effort, especially in demanding urban environments.

Personalisation extends to charging as well, with selectable charging speed – Rapid, Standard and Trickle – giving riders control over time, efficiency and battery usage based on their routine. Even the inclusion of a kill switch adds an extra layer of reassurance and control. Together, these systems enhance confidence, making every ride smarter, safer and more adaptable.

CHEMISTRY (MATERIAL & PERFORMANCE)

Best-in-class regenerative braking actively extends range by recovering energy during deceleration, while instant acceleration ensures effortless movement at a flick of a wrist. Boasting a WMTC range of 104 km (65 miles), a top speed of 115 km/h (72 mph), and a maximum motor torque of 60 Nm, it delivers an immediate and exhilarating performance.

At its core is a 3.91 kWh lithium-ion battery, encased in lightweight magnesium alloy and supported by an efficient air-cooled ventilation system. Delivering peak power of 15.4 kW @ 3500 RPM, the system is paired with one of the fastest onboard chargers in the segment. The FF.C6 can be conveniently charged using a standard 16 Amp wall outlet, with fast charging enabled by its high-voltage architecture. For longer battery health, riders also have the option to trickle charge – putting control firmly in their hands through intelligent software-led charge management.

Charging is designed to integrate seamlessly into everyday life and can be fully charged from 20% to 80% in just over 60 minutes and delivers approximately 1 km of range per minute of charging. This ensures minimal downtime and maximum convenience, allowing riders to stay on the move with ease. Complementing this, an energy-efficient regenerative system reduces energy loss and maximises consumption and efficiency.

Integration enhances usability at every level. Remote monitoring and connected navigation keep the motorcycle in constant sync with the rider, while advanced stability systems like lean-angle ABS and traction control inspire confidence across varied road conditions. Combined with deep configurability and dynamic performance, the FF. C6 delivers a ride that is efficient, predictable and effortlessly adaptable to the rider’s world.

Price & Availability

Priced at £5,300 in the UK & €5,990 across Europe, the launch follows a city-by-city rollout approach. The first city to launch was Bengaluru in India, now followed by Paris, France – then London, England.

Every drop zone is fully equipped and trained with 24/7 monitoring systems and supported by a dedicated service infrastructure to guarantee seamless, round-the-clock assistance.

Powered by a team of 200+ engineers across India and the UK, and backed by 45+ patent applications, Flying Flea is a true greenfield innovation, developed entirely in-house at the Flying Flea Tech Centres. It is motorcycling-reimagined. Reflecting the brand’s distinctive design ethos, the Flying Flea C6 has earned several prestigious global design accolades, including the Red Dot Award 2025 in the ‘Design Concept’ category, the Good Design Award 2025 and the iF Design Award 2026.

For booking and more information, visit https://flyingflea.royalenfield.com/in/en/product/c6/

#FlyingFlea #FFC6 #BornAirBorne

Note for Editors

Flying Flea assets available here: Flying Flea Assets

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging,uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Himalayan 440, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company has recently unveiled its dedicated electric mobility brand – the Flying Flea – a fresh take on electric two-wheelers, blending authentic design with advanced technology. The Flying Flea C6, its first product, has been launched in India, Europe and the UK.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), the greatest celebration of motorcycling culture attended each year by thousands of riders from across the globe in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s state-of-the-art production facilities are located at Tiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

• 0% APR Representative finance for all new Guerrilla 450 models (including Apex) on PCP [1] and HP [2][3] at participating Royal Enfield dealerships

• Monthly payments from as low as £49.99 [1]

• Offers available from 1st September to 30th September 2026

Royal Enfield is thrilled to confirm that throughout September, the entire Guerrilla 450 – including the all-new Apex variant – can be secured with 0% APR Representative finance across both PCP [1] and HP [2][3] agreements.

For riders looking to finish their summer riding in style, just visit a participating Royal Enfield dealership between 1st September and 30th September 2026 to take advantage of this limited-time offer, making the Guerrilla 450 more affordable than ever with monthly payments from as low as only £49.99 on PCP [1] finance deals.

Launched in April, the Guerrilla 450 Apex features lowered aluminium handlebars and a forward-leaning riding position for a sportier stance. It includes 17” Vredestein Centauro ST tyres for enhanced road-biased grip, refined Street and Sport modes with mode retention, and updated styling – including Apex Red & Black colour options, rim tapes, a sculpted rear seat cowl, and a colour-coded front cowl.

Additionally, a new colour variant is available for the Guerrilla 450 in Twilight Blue, alongside Shadow Ash.

Royal Enfield dealerships will also be able to provide test rides on the new Guerrilla 450 Apex, where available, for those wanting to test the updates for themselves – alongside increased courtesy bike availability on the Guerrilla 450 for existing owners.

Finance Examples – Guerrilla 450, September 2026

Terms and conditions apply. Credit subject to status.

Personal Contract Purchase

Guerrilla 450 Mid: 0% APR Representative [1]

On the Road Price £4,999.00. Minimum £1,273.35 customer deposit required, 36-month term with monthly payments of £49.99. £1,976.00 optional final payment. 4,000 miles per annum.

[1] Offer available on Royal Enfield Guerrilla 450 Mid ordered by 30/09/26. 36 month term. Minimum £1,273.35 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £1,976.00 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

Hire Purchase

48 month contract

Guerrilla 450 Mid: 0% APR Representative [2]

On the Road Price £4,999.00. Minimum £1,399.48 customer deposit required, 48-month term with monthly payments of £74.99

[2] Offer available on Royal Enfield Guerrilla 450 Mid ordered by 30/09/26. 0.0% APR Hire Purchase available up to a 4 year term with a minimum £1,399.48 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

36 month contract

Guerrilla 450 Base: 0% APR Representative [3]

On the Road Price £4,850.00. Minimum £1,250.36 customer deposit required, 36-month term with monthly payments of £99.99.

[3] Offer available on Royal Enfield Guerrilla 450 Base ordered by 30/09/26. 0.0% APR Hire Purchase available up to a 3 year term with a minimum £1,250.36 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently launched its first electric motorcycle, the FF.C6 as part of its city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s four state-of-the-art production facilities are located at Thiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

• Game Mode On: Reimagine motorcycling through a retro gaming-inspired lens

• Entries for digital and hand-drawn art are now open, with 7 global winners receiving an all-expenses-paid trip to Motoverse 2026 in Goa – and their creation brought to life in an immersive real-life physical/digital showcase

• Registrations close 21 October, and winners announced on 5 November 2026

Bruntingthorpe, UK, August 28, 2026: Royal Enfield today announced the return of its global creative platform, #ArtOfMotorcycling (AOM), for its sixth season.

What began in 2020 as a grassroots initiative has evolved into a worldwide cultural movement. In 2025 there were over 52,000 registrations from 12 countries across the globe, all imagining a world of art, motorcycling, and cinema.

This year’s theme, Game Mode On, invites illustrators, graphic designers, and creators to reimagine the thrill of motorcycling through the nostalgic lens of retro gaming.

Inspired by the 16 and 32-bit gaming eras, Season 6 challenges artists to immerse themselves and put forth their creative renditions with Royal Enfield motorcycles into a virtual universe, showcasing their love for the brand Royal Enfield. While retro gaming aesthetics provide the creative starting point, the narrative remains entirely open; whether illustrating a pixelated road trip, a futuristic cityscape, or a fantastical quest, participants have complete freedom to blend gaming aesthetics with their own unique artistic voice. Submissions can be either digital or hand-drawn.

UK submissions for the 2026 edition fall under the following category:

• The Adults Edition (Global): Open to creators across the UK, India, APAC, LATAM, and North America. Accepting both digital and hand-drawn creatives, entries will first be shortlisted regionally before advancing to the global stage. A Global Winners category will recognise the best international works, while a Riders’ Choice award will let the Royal Enfield community vote for their favourite designs on social media.

The Ultimate Reward: Regional and global juries will evaluate the entries across multiple stages. The final seven Global Winners will receive a sponsored trip to Motoverse 2026 in Goa (November 27–29), where their imagined gaming worlds will be brought to life in an immersive, ‘phygital’ (physical and digital) showcase.

Key Dates for Season 6:

• August 27, 2026: Registrations open

• September 11, 2026: Jury revealed & entry submissions begin

• October 21, 2026: Registration window closes

• November 5, 2026: Winners announced

How to Enter: Participants can register and download the official design toolkit via the #ArtOfMotorcycling section on the Royal Enfield website. Completed entries must be submitted on the website and can be shared on Instagram by tagging @royalenfield and using the hashtags #ArtOfMotorcycling and #AOMGameModeOn.

Registration link: Royal Enfield ‘Art of Motorcycling’ Season 6

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently launched its first electric motorcycle, the FF.C6 as part of its city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2100+ retail outlets across all major cities and towns in India and through nearly 1200+ stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s four state-of-the-art production facilities are located at Thiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

Royal Enfield is pleased to announce new deals to get you riding into the summer and make the most of the High Season months of July, August, and set to conclude on the 30th of September 2026.

As the riding season reaches its peak, Royal Enfield remains committed to making its range of motorcycles more accessible than ever, providing both new and experienced riders with:

• Continued 0% APR and low-rate finance deals on sales of new motorcycles

• Free Touring Pack bundle for the Classic 650 valued at £618.50 (includes: Black Round Mirrors, Modern Soft Panniers, Black Oil Cooler Guard, Black Soft Pannier Rails, Black Sump Guard)

• J-series 350cc models: £300 towards part exchange value, used as contribution to finance/deposit, or used towards accessories and apparel. Now also includes the Goan Classic 350

• Mana Black Himalayan 450: now available on the 5.9% APR Representative finance offer on PCP or HP, OR opt for a free Arrow exhaust (either black or silver) valued at £549.00, OR protection accessories, including mirrors, adventure bar pad, headlight grill and radiator guard at no extra cost – worth £525

• Ready To Ride – Get your motorcycle, accessories, protective clothing and your A2 motorcycle licence (including lessons) all in one affordable monthly sum – available at participating dealerships.

New for summer 2026, Royal Enfield is providing limited model-specific accessory deals for the Himalayan 450 Mana Black and Classic 650.

Riders looking for a new Himalayan 450 Mana Black can opt for a free Arrow exhaust worth £549.00 at no extra cost, OR choose a 5.9% APR representative finance deal on either PCP or HP OR go for the Protection accessories – including mirrors, adventure bar pad, headlight grill and radiator guard at no extra cost – worth £525.

The Classic 650 has a Touring Pack bundle – including black round mirrors, modern soft panniers & pannier rails, black oil cooler guard, and black sump guard – worth over £618.50, OR the 5.9% APR representative finance on either PCP or HP.

Be quick, accessories available whilst stock lasts.

0% APR Representative (PCP & Zero Deposit)

• Shotgun 650 (all variants)

• Super Meteor 650 (all variants)

0% APR Representative 50/50 Advance Payment Plan (APP)

• Bear 650 (all variants)

• Himalayan 450 & Mana Black 450 (all variants)

• Shotgun 650 (all variants)

• Super Meteor 650 (all variants)

Low Rate 5.9% APR Representative (PCP 48 months / HP 60 months)

• Classic 650

• Bear 650

• Himalayan 450

• Guerrilla 450

J-Series 350 Model Reward

• All 350 models

Accessory Deal

• Classic 650

• Himalayan 450 Mana Black

Note: The iconic 350cc range, Interceptor and Continental GT 650 twins, and the Bullet 650 remain available on standard 9.9% APR Representative finance.

Secure a full season of riding adventures, with all brand-new motorcycles purchased including added benefits including a 3-Year Warranty, Roadside Assistance, and a free Royal Enfield Riders Club membership.

Riders are encouraged to speak to their local Royal Enfield dealership to discuss the best finance solution or visit the Royal Enfield website to view the latest Finance Flipbook.

1 Super Meteor 650 Base MY23 (includes Bar End Mirrors Genuine Accessory) Advance Payment Plan 0% APR Representative [1]

On the road price (including accessories*) £7,088. Minimum £3,544 customer deposit required, 24 month term with monthly payments of £0. £3,544 optional final payment.

[1] Offer available on Royal Enfield Super Meteor 650 Base with Bar End Mirrors ordered by 30/09/26. 24 month term. Minimum £3544.00 customer deposit required. The model variant shown is for illustrative purposes only. *Accessories may also be featured that are not standard fit. £3544.00 optional final payment. With Royal Enfield Finance Advance Payment Plan, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

2 Himalayan 450 Mana Black MY26 PCP Offer 5.9% APR Representative [2] (48 MONTHS)

On the Road Price £6,449. Minimum £1,132.24 customer deposit required, 48 month term with monthly payments of £74.99. £2,726 optional final payment.

[2] Offer available on Royal Enfield Himalayan 450 Mana Black ordered by 30/09/26. 48 month term. Minimum £1132.24 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £2726.00 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

3 Guerrilla 450 Mid MY24 Hire Purchase (HP) 5.9% APR Representative [3]

On the Road Price £4,999.00. Minimum £1,349.03 customer deposit required, 60 month term with monthly payments of £69.99. £79.99 optional final payment.

[3] Offer available on Royal Enfield Guerrilla 450 Mid ordered by 30/09/26. 5.9% APR Hire Purchase available up to a 5 year term with a minimum £1349.03 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

4 Accessory Bundles for Classic 650 & Himalayan Mana Black 450 – available at participating dealerships whilst stocks last.

Further finance information for all models available to view on the Royal Enfield Finance Flipbook.

Over the next few months, Royal Enfield will be in attendance at: Camp VC (24-26 July), Women in Moto (22-23 August), and hosting the annual One Ride event with Royal Enfield dealers and riders globally on the 20th of September.

The next Demo Day will be held at A&D Motorcycles (North Wales, LL16 5TQ) on the 18th July. Riders are encouraged to book a slot on their preferred motorcycle via the dealership website to avoid disappointment, book here: https://www.woodcote-events.com/shop/a-d-motorcycles-2026-07-18

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently launched its first electric motorcycle, the FF.C6 as part of its city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s four state-of-the-art production facilities are located at Thiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

• Richard Hammond and Redditch Mayor Susan Eacock perform unveiling

• Classic 650 125th Anniversary Limited Edition displayed with historic machines

Redditch, England: Date 23/06/2026: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has celebrated the brand’s historic British roots in Redditch, England, with the installation of a ‘World Origin Site’ plaque, marking the legacy of Royal Enfield’s first factory location in this 125th anniversary year.

The unveiling took place at the site of Royal Enfield’s Hunt End Works, on what is now known as Enfield Road, with motoring journalist and TV personality Richard Hammond joining Redditch Mayor Susan Eacock; flanked by members of the local community, Royal Enfield staff, Riders Club members and surviving workers from the original Redditch manufacturing plant.

Commenting on the unveiling, Richard Hammond said

“My heart lies with two wheels, motorbikes are my private passion and as a local boy by birth, growing up nearby to this area, it’s a great pleasure to mark this World Origin Site celebrating Royal Enfield; a longstanding, proud brand that rings with familiarity around the world and continues to honour the workers that laid the foundations here in Redditch.”

Founder of World Origin Site, Martin Wilkie said:

“It’s just a wall in Redditch today, but 125-years-ago, somebody did something that changed the world and we’re here to mark the exact spot.”

Royal Enfield motorcycles from five generations lined Enfield Road, highlighting the brand’s title as the oldest motorcycle brand in continuous production, with a legacy spanning 125 years. From the modern ‘Project Origin’ replica of Royal Enfield’s first motorcycle, launched in 1901, to a fully restored first edition 1932 Bullet, the iconic model that began Royal Enfield’s journey to manufacturing in India and is still in production today.

The 2026 Royal Enfield Classic 650 125th Anniversary Edition, was also displayed to represent a lineage that began with the first Royal Enfield motorcycle in 1901, spanning multiple generations and continents. The limited edition model, due on sale in Europe from August, is a meticulously crafted physical tribute to the brand’s enduring legacy. Embossed with a 125 Year crest in gold on classic red. This Special Edition employs an ‘hypershift’ paint application, the unique kaleidoscope-like paintwork highlights the fusion of heritage and celebration, the perfect tribute to Royal Enfield’s timeless, iconic, and evolving spirit.

Royal Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of riders for its timeless design, authentic character, and philosophy of Pure Motorcycling. Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores globally, seven international CKD assembly facilities, and vibrant riding communities around the world.

Its portfolio spans 15 internal combustion engine motorcycles across Heritage, Cruiser, Roadster, Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.

(ENDS)

Editors notes

• What is a World Origin Site? A World Origin Site is somewhere completely unique. It marks the place, people and moment when something truly ground-breaking was invented, discovered or first used. This includes where and when some of the world’s most significant cultural events, familiar brands and global companies originated.

  Only one place on the planet can ever lay claim to these landmark moments in the development of our modern world. World Origin Site .Org has been created to record, recognise and celebrate these sites whether they are marked by a monument, museum or are just a humble house, shed or street corner. Every World Origin Site matters. More info here: WorldOriginSite.org

• Full high definition imagery accessed on the Royal Enfield UK Media Site: https://royalenfieldmedia.co.uk/folders/281/.

• View the video with Richard Hammond captured on the day here: https://www.instagram.com/p/DZ7Qm_lIVDT/?hl=en

• Richard Hammond is pictured riding the ‘Smallest Cog’ restored 1970 Interceptor 750 Series 2.

• Classic 650 125 Year Limited Edition photos here: https://royalenfieldmedia.co.uk/folders/183

• nly 100 units available worldwide via an exclusive drop between July 27 – 30, 2026

• Global registrations open July 15, 2026

• UK price confirmed at £8,150

Royal Enfield, the global leader in the mid-sized motorcycle segment, today commenced the registrations for its limited edition Shotgun 650, created in collaboration with the celebrated custom builder – Rough Crafts. Inspired by the bespoke custom motorcycle ‘Caliber Royale’, this limited-edition Shotgun 650 was first showcased at EICMA 2025 followed by its showcase at Motoverse 2025, and has since generated excitement globally.

Limited to just 100 individually numbered motorcycles across India, Europe, North America and APAC, with each region having 25 units available, the Shotgun 650 x Rough Crafts Drop is a true collector’s piece.

The exclusive, limited edition Shotgun will be priced at £8,150 in the UK, as part of the EMEA Sales Day.

The motorcycle drop will be phased region wise between July 27-30, 2026 as per the below details:

• July 27, 2026 | EMEA Sales Day | 7PM CET | Units: 25

• July 28, 2026 | Americas Sales Day | 10AM EST | Units: 25

• July 29, 2026 | APAC Sales Day | 7PM AEDT | Units: 25

• July 30, 2026 | India Sales Day | 7PM IST | Units: 25

This exclusive drop will be available to Royal Enfield enthusiasts worldwide, with the first 25 customers in each region earning the privilege of owning this limited-edition Royal Enfield Shotgun 650.

To be eligible to participate on the sale day, users are required to pre-register themselves online between July 15, 2026 to July 27, 2026 (EMEA).

Born from a culture of custom motorcycles, the Royal Enfield Shotgun 650, with its modular design philosophy, is a perfect canvas for self-expression and a standout platform for customisation. The collaboration with Rough Crafts brings forth exclusivity and craftsmanship, reflecting Royal Enfield’s lasting connection with the culture of customisation.

Speaking on the limited edition drop, Adrian John Sellers, Head of Custom & Motorsports, Royal Enfield, said:

“An elegant new expression of the Shotgun 650’s custom-first philosophy, this latest edition carries a distinctive design language inspired by the ‘Caliber Royale’ custom build—aligning perfectly with Rough Crafts’ signature black and gold aesthetic. With this limited-run motorcycle, we are proud to bring the artistry, craftsmanship, and understated yet aggressive silhouette of the original Rough Crafts custom build to our global community of riders, proving once again the limitless creative potential of the Shotgun 650 platform. This edition stands out as a collectible icon that inspires desirability while reaffirming Royal Enfield’s deep-rooted connection to the culture of personalisation.”

Styled with a combination of Gloss Jet Black and Matt Stealth Black, the motorcycle features a striking Gold Leaf stripe with a subtle grey accent flowing seamlessly across its panels, complemented by limited-edition numbering on the tank. A cast brass collaboration badge, identical to the one adorning the original custom, reinforces its authenticity. The other premium additions such as matching black bar-end mirrors, quilted leather seats, contrast-cut alloy rims, and gold fork inner tubes elevate both desirability and road presence. In addition to the motorcycle, owners will also receive a numbered limited edition gold on black artwork of a Caliber Royale custom build sketch, designed and signed by Winston Yeh of Rough Crafts.

Caliber Royale was custom-built by Rough Crafts with the Shotgun 650 as its base. It featured stretched proportions, signature fairing, hand crafted finishes in gloss and matte paint, gold leaf accents, and minute changes to the frame. Taking inspiration from the Caliber Royale, the Royal Enfield Shotgun 650 x Rough Crafts Drop elevates the Shotgun’s muscular stance with exquisite design elements.

Registrations open on July 15, 2026: prospective customers can register through the dedicated website link below: www.royalenfield.com/shotgun-roughcrafts-edition/